Corporate Blogging: Best Practices in Russia and Abroad; Procedia - Social and Behavioral Sciences; Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia

Détails bibliographiques
Parent link:Procedia - Social and Behavioral Sciences
Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia.— 2015.— [P. 562-565]
Auteur principal: Kondratyeva (Kondratieva) I. V. Irina Vladimirovna
Collectivité auteur: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра культурологии и социальной коммуникации (КТЛ)
Autres auteurs: Zaviyalova Z. S. Zinaida Sergeevna
Résumé:Title screen
This paper considers corporate blogging as an effective promotion tool. The authors give a review of several largest Western and Russian companies and their successful blogging experience. They come up with the key traits of blogs that differently attract Russian and international readers.
Режим доступа: по договору с организацией-держателем ресурса
Langue:anglais
Publié: 2015
Sujets:
Accès en ligne:http://dx.doi.org/10.1016/j.sbspro.2014.12.573
http://earchive.tpu.ru/handle/11683/35449
Format: Électronique Chapitre de livre
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=638893

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