Corporate Blogging: Best Practices in Russia and Abroad

Corporate Blogging: Best Practices in Russia and Abroad

Bibliographic Details
Parent link:Procedia - Social and Behavioral Sciences
Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia.— 2015.— [P. 562-565]
Main Author: Kondratyeva (Kondratieva) I. V. Irina Vladimirovna
Corporate Author: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра культурологии и социальной коммуникации (КТЛ)
Other Authors: Zaviyalova Z. S. Zinaida Sergeevna
Summary:Title screen
This paper considers corporate blogging as an effective promotion tool. The authors give a review of several largest Western and Russian companies and their successful blogging experience. They come up with the key traits of blogs that differently attract Russian and international readers.
Режим доступа: по договору с организацией-держателем ресурса
Published: 2015
Subjects:
электронный ресурс
труды учёных ТПУ
corporate blogs
Russian blogging practice
Russian media market
blog promotion
blog communication
Россия
СМИ
блоги
привлечение
читатели
Online Access:http://dx.doi.org/10.1016/j.sbspro.2014.12.573
http://earchive.tpu.ru/handle/11683/35449
Format: Electronic Book Chapter
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=638893

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