Corporate Blogging: Best Practices in Russia and Abroad; Procedia - Social and Behavioral Sciences; Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia

Corporate Blogging: Best Practices in Russia and Abroad; Procedia - Social and Behavioral Sciences; Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia

Dades bibliogràfiques
Parent link:	Procedia - Social and Behavioral Sciences Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia.— 2015.— [P. 562-565]
Autor principal:	Kondratyeva (Kondratieva) I. V. Irina Vladimirovna
Autor corporatiu:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра культурологии и социальной коммуникации (КТЛ)
Altres autors:	Zaviyalova Z. S. Zinaida Sergeevna
Sumari:	Title screen This paper considers corporate blogging as an effective promotion tool. The authors give a review of several largest Western and Russian companies and their successful blogging experience. They come up with the key traits of blogs that differently attract Russian and international readers. Режим доступа: по договору с организацией-держателем ресурса
Idioma:	anglès
Publicat:	2015
Matèries:	электронный ресурс труды учёных ТПУ corporate blogs Russian blogging practice Russian media market blog promotion blog communication Россия СМИ блоги привлечение читатели
Accés en línia:	http://dx.doi.org/10.1016/j.sbspro.2014.12.573 http://earchive.tpu.ru/handle/11683/35449
Format:	Electrònic Capítol de llibre
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=638893

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