Corporate Blogging: Best Practices in Russia and Abroad
| Parent link: | Procedia - Social and Behavioral Sciences Vol. 166 : Proceedings of The International Conference on Research Paradigms Transformation in Social Sciences 2014 (RPTSS-2014), 16–18 October 2014, Tomsk, Russia.— 2015.— [P. 562-565] |
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| Shrnutí: | Title screen This paper considers corporate blogging as an effective promotion tool. The authors give a review of several largest Western and Russian companies and their successful blogging experience. They come up with the key traits of blogs that differently attract Russian and international readers. Режим доступа: по договору с организацией-держателем ресурса |
| Jazyk: | angličtina |
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2015
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| On-line přístup: | http://dx.doi.org/10.1016/j.sbspro.2014.12.573 http://earchive.tpu.ru/handle/11683/35449 |
| Médium: | Elektronický zdroj Kapitola |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=638893 |