Features of the marketing strategy of oil and gas companies in exploration drilling
| Parent link: | IOP Conference Series: Earth and Environmental Science Vol. 21: XVIII International Scientific Symposium in Honour of Academician M. A. Usov: Problems of Geology and Subsurface Development 7–11 April 2014, Tomsk, Russia.— 2014.— [012047, 6 p.] |
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| Zusammenfassung: | Title screen The implementation of national and regional programs for the development of new oil and gas provinces of Eastern Siberia poses the challenge of increasing geological exploration. The current drilling service companies' market structure, as well as the strategic task of search and exploration effectiveness requires qualitatively new approaches for choosing a contractor. The proposed strategy to select a contractor based on comprehensive analysis of certain groups of industrial, financial, infrastructural criteria allows not only to optimize the costs of exploration activities, but also to minimize preventively the risks of a poor geological exploration. The authors' SWOT- analysis of the marketing strategy of "Gazprom neft" for choosing a contractor outlined the problem of imperfection of the Russian legislation in the sphere of activities of service companies in the oil and gas sector. Режим доступа: по договору с организацией-держателем ресурса |
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2014
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| Schriftenreihe: | Comprehensive Utilization of Mineral Resources |
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| Online-Zugang: | http://iopscience.iop.org/1755-1315/21/1/012047 |
| Format: | Elektronisch Buchkapitel |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=638297 |