Advertisements and information objects' positioning technologies based on the territorial zoning of the city of Tomsk

Bibliographic Details
Parent link:IOP Conference Series: Materials Science and Engineering
Vol. 66: 20th International Conference for Students and Young Scientists: Modern Techniques and Technologies (MTT'2014), Tomsk, Russia, 14-18 April 2014.— 2014.— [012045, 6 p.]
Main Author: Solovyev R. I. Roman Igorevich
Corporate Authors: Национальный исследовательский Томский политехнический университет (ТПУ) Институт кибернетики (ИК) Кафедра автоматизации и роботизации в машиностроении (АРМ), Национальный исследовательский Томский политехнический университет (ТПУ) Институт кибернетики (ИК) Кафедра инженерной графики и промышленного дизайна (ИГПД)
Other Authors: Seryakov V. A. Vadim Aleksandrovich
Summary:Title screen
The main results obtained in the analysis of existing advertising facilities in the city of Tomsk were considered as a basis for media planning while choosing the most effective advertising medium and its location depending on the area of territorial and functional purpose of the city.
Режим доступа: по договору с организацией-держателем ресурса
Language:English
Published: 2014
Subjects:
Online Access:http://dx.doi.org/10.1088/1757-899X/66/1/012045
Format: Electronic Book Chapter
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=637912