Благополучие универсальных потребителей и потребительские инновации

書誌詳細
Parent link:Информационные технологии в науке, управлении, социальной сфере и медицине: сборник научных трудов III Международной научной конференции, 23-26 мая 2016 г., Томск.— , 2016
Ч. 2.— 2016.— [С. 582-585]
第一著者: Жиронкин С. А. Сергей Александрович
その他の著者: Барышева Г. А. Галина Анзельмовна, Барчук А. Д.
要約:Заглавие с титульного экрана
Today, creativity is becoming a major feature, both of producers and consumers, based on which the innovations are born. The employees of firms as well as and consumers themselves become a generator of innovation. Today, the world's leading manufacturers carried out "mass customization" - a permanent process of adaptation of producing goods to the consumers requirements. As a result, the mass customization and innovative development of modern industry and the service sector, delivers sufficient market group of universal consumers. Their main difference is a large amount of information about market innovations and neglecting of attachment to some specific brands. It makes the synergy of information exchange and the production of goods, which puts social welfare to a new level.
言語:ロシア語
出版事項: 2016
シリーズ:Оценка и моделирование социального благополучия населения
主題:
オンライン・アクセス:http://earchive.tpu.ru/handle/11683/31539
フォーマット: 電子媒体 図書の章
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=619804