Маркетинговая стратегия компании British Petroleum в меняющейся бизнес-среде; Информационные технологии в науке, управлении, социальной сфере и медицине
| Parent link: | Информационные технологии в науке, управлении, социальной сфере и медицине.— 2015.— [С. 425-429] |
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| Summary: | Заглавие с титульного экрана Changing environmental factors create new conditions for their operating, which often require considerable and serious changes in strategic decision-making and positioning of companies. Inflexible and rigidfirms will cease to be competitive in the market every time changes occur. The aim of the present report is toidentify the past and present changes in marketing strategy of British Petroleum, which have occurred underthe pressure of environmental factors. |
| Language: | Russian |
| Published: |
2015
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| Series: | Информационные технологии в маркетинге |
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| Online Access: | http://earchive.tpu.ru/handle/11683/17185 http://www.lib.tpu.ru/fulltext/c/2015/C24/187.pdf |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=613927 |