Методы оценки рыночных сегментов предприятия
| Parent link: | Информационные технологии в науке, управлении, социальной сфере и медицине: сборник научных трудов II Международной конференции, 19-22 мая 2015 г., Томск/ Национальный исследовательский Томский политехнический университет (ТПУ) ; ред. кол. О. Г. Берестнева [и др.]. [С. 399-402].— , 2015 |
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| Summary: | Заглавие с титульного экрана Market segmentation is one of the main directions of marketing activity, which allows to accumulate funds on a particular line of business. The firm may not have enough resources to operate on the market. Therefore, the company is looking for profitable segment, which is consistent with its resources and opportunities. The importance of this block of business valuation is great and clear: if there is no consumption there is no business. Basic principles of segmentation, as well as evaluation methods of consumer segments will be described in this article. |
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2015
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| Series: | Информационные технологии в маркетинге |
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| Online Access: | http://earchive.tpu.ru/handle/11683/17175 http://www.lib.tpu.ru/fulltext/c/2015/C24/177.pdf |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=613912 |