Методы оценки рыночных сегментов предприятия; Информационные технологии в науке, управлении, социальной сфере и медицине
| Parent link: | Информационные технологии в науке, управлении, социальной сфере и медицине.— 2015.— [С. 399-402] |
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| Sumari: | Заглавие с титульного экрана Market segmentation is one of the main directions of marketing activity, which allows to accumulate funds on a particular line of business. The firm may not have enough resources to operate on the market. Therefore, the company is looking for profitable segment, which is consistent with its resources and opportunities. The importance of this block of business valuation is great and clear: if there is no consumption there is no business. Basic principles of segmentation, as well as evaluation methods of consumer segments will be described in this article. |
| Idioma: | rus |
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2015
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| Col·lecció: | Информационные технологии в маркетинге |
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| Accés en línia: | http://earchive.tpu.ru/handle/11683/17175 http://www.lib.tpu.ru/fulltext/c/2015/C24/177.pdf |
| Format: | Electrònic Capítol de llibre |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=613912 |