Методы оценки ценностного предложения предприятия
| Parent link: | Информационные технологии в науке, управлении, социальной сфере и медицине: сборник научных трудов II Международной конференции, 19-22 мая 2015 г., Томск/ Национальный исследовательский Томский политехнический университет (ТПУ) ; ред. кол. О. Г. Берестнева [и др.]. [С. 395-399].— , 2015 |
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| Summary: | Заглавие с титульного экрана Value proposition is an exclusive competitive advantage, which is owned by an organization and which gives a significant advantage over a competition. The organization is trying to solve problems and satisfy the customer needs through a value proposition, that is why it is very important evaluate it for understanding factors that affect the company's competitiveness. Basic principles of a value proposition, as well as evaluation methods of the value proposition will be described in this article. |
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2015
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| Series: | Информационные технологии в маркетинге |
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| Online Access: | http://earchive.tpu.ru/handle/11683/17174 http://www.lib.tpu.ru/fulltext/c/2015/C24/176.pdf |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=613911 |