Вирусный маркетинг как инновационный инструмент продвижения продукции

Detalles Bibliográficos
Parent link:Информационные технологии в науке, управлении, социальной сфере и медицине.— 2015.— [С. 384-385]
Autor Principal: Бушанский С. В.
Autor Corporativo: Национальный исследовательский Томский политехнический университет (ТПУ)
Summary:Заглавие с титульного экрана
In this article one of the most popular types of marketing - virus marketing which allows to reduce expenses is considered and to increase demand for production. In work the positive and negative moments of virus marketing are provided, and also rules of its introduction on the enterprise are described.
Idioma:ruso
Publicado: 2015
Series:Информационные технологии в маркетинге
Subjects:
Acceso en liña:http://earchive.tpu.ru/handle/11683/17168
http://www.lib.tpu.ru/fulltext/c/2015/C24/171.pdf
Formato: Electrónico Capítulo de libro
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=613905
Descripción
Summary:Заглавие с титульного экрана
In this article one of the most popular types of marketing - virus marketing which allows to reduce expenses is considered and to increase demand for production. In work the positive and negative moments of virus marketing are provided, and also rules of its introduction on the enterprise are described.