Вирусный маркетинг как инновационный инструмент продвижения продукции; Информационные технологии в науке, управлении, социальной сфере и медицине
| Parent link: | Информационные технологии в науке, управлении, социальной сфере и медицине.— 2015.— [С. 384-385] |
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| Résumé: | Заглавие с титульного экрана In this article one of the most popular types of marketing - virus marketing which allows to reduce expenses is considered and to increase demand for production. In work the positive and negative moments of virus marketing are provided, and also rules of its introduction on the enterprise are described. |
| Langue: | russe |
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2015
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| Collection: | Информационные технологии в маркетинге |
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| Accès en ligne: | http://earchive.tpu.ru/handle/11683/17168 http://www.lib.tpu.ru/fulltext/c/2015/C24/171.pdf |
| Format: | Électronique Chapitre de livre |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=613905 |
| Résumé: | Заглавие с титульного экрана In this article one of the most popular types of marketing - virus marketing which allows to reduce expenses is considered and to increase demand for production. In work the positive and negative moments of virus marketing are provided, and also rules of its introduction on the enterprise are described. |
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