The rising and development strategy of Chinese advertising with Chinese elements
| Parent link: | Импульс-2014: труды XI Международной научно-практической конференции студентов, молодых ученых и предпринимателей в сфере экономики, менеджмента и инноваций, 26-28 ноября 2014 г., г. Томск/ Национальный исследовательский Томский политехнический университет (ТПУ) ; под ред. Т. В. Калашниковой [и др.]. [С. 516-517].— , 2014 |
|---|---|
| Autor principal: | |
| Autor corporatiu: | |
| Altres autors: | |
| Sumari: | Заглавие с титульного экрана China is one of the oldest countries all over the world. There is no doubt that, in China, advertising has a long history and has its own culture and elements. However, during a long period before, the mode of Chinese advertising had followed western countries and lost its way. Now, as the quick development of Chinese economics, here comes a critical moment for innovation and rising of Chinese advertising. |
| Publicat: |
2014
|
| Col·lecció: | Management, economy and innovations |
| Matèries: | |
| Accés en línia: | http://www.lib.tpu.ru/fulltext/c/2014/C25/212.pdf |
| Format: | Electrònic Capítol de llibre |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=610536 |
| Sumari: | Заглавие с титульного экрана China is one of the oldest countries all over the world. There is no doubt that, in China, advertising has a long history and has its own culture and elements. However, during a long period before, the mode of Chinese advertising had followed western countries and lost its way. Now, as the quick development of Chinese economics, here comes a critical moment for innovation and rising of Chinese advertising. |
|---|