The rising and development strategy of Chinese advertising with Chinese elements; Импульс-2014
| Parent link: | Импульс-2014.— 2014.— [С. 516-517] |
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| Hoofdauteur: | |
| Coauteur: | |
| Andere auteurs: | |
| Samenvatting: | Заглавие с титульного экрана China is one of the oldest countries all over the world. There is no doubt that, in China, advertising has a long history and has its own culture and elements. However, during a long period before, the mode of Chinese advertising had followed western countries and lost its way. Now, as the quick development of Chinese economics, here comes a critical moment for innovation and rising of Chinese advertising. |
| Taal: | Engels |
| Gepubliceerd in: |
2014
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| Reeks: | Management, economy and innovations |
| Onderwerpen: | |
| Online toegang: | http://www.lib.tpu.ru/fulltext/c/2014/C25/212.pdf |
| Formaat: | Elektronisch Hoofdstuk |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=610536 |