The rising and development strategy of Chinese advertising with Chinese elements
| Parent link: | Импульс-2014: труды XI Международной научно-практической конференции студентов, молодых ученых и предпринимателей в сфере экономики, менеджмента и инноваций, 26-28 ноября 2014 г., г. Томск/ Национальный исследовательский Томский политехнический университет (ТПУ) ; под ред. Т. В. Калашниковой [и др.]. [С. 516-517].— , 2014 |
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| Summary: | Заглавие с титульного экрана China is one of the oldest countries all over the world. There is no doubt that, in China, advertising has a long history and has its own culture and elements. However, during a long period before, the mode of Chinese advertising had followed western countries and lost its way. Now, as the quick development of Chinese economics, here comes a critical moment for innovation and rising of Chinese advertising. |
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2014
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| Series: | Management, economy and innovations |
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| Online Access: | http://www.lib.tpu.ru/fulltext/c/2014/C25/212.pdf |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=610536 |