Political advertising during the election campaign

Political advertising during the election campaign

Dades bibliogràfiques
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 3.— 2013.— [2 p.]
Autor principal:	Yurev N. B.
Autor corporatiu:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Altres autors:	Zeremskaya Yu. A. Yuliya Aleksandrovna (727)
Sumari:	Title screen In article investigates special aspects of creation and functioning of political advertising during the election campaign. It presents the structure of political advertising, its differences from commercial advertising and the basic rules using it. В статье представлены основные аспекты функционирования и создания политической рекламы в период избирательной кампании. Представлена структура политической рекламы, ее отличия от коммерческой рекламы, и основные правила ее использования.
Idioma:	anglès
Publicat:	2013
Col·lecció:	Социологические науки
Matèries:	political advertising election campaign promotion public relations communications
Accés en línia:	http://earchive.tpu.ru/handle/11683/21764
Format:	Electrònic Capítol de llibre
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537102

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