Political advertising during the election campaign
| Parent link: | Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 3.— 2013.— [2 p.] |
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| Summary: | Title screen In article investigates special aspects of creation and functioning of political advertising during the election campaign. It presents the structure of political advertising, its differences from commercial advertising and the basic rules using it. В статье представлены основные аспекты функционирования и создания политической рекламы в период избирательной кампании. Представлена структура политической рекламы, ее отличия от коммерческой рекламы, и основные правила ее использования. |
| Language: | English |
| Published: |
2013
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| Series: | Социологические науки |
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| Online Access: | http://earchive.tpu.ru/handle/11683/21764 |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537102 |