| Summary: | The second edition of this award-winning book introduces business ethics concepts, tools and theories, and applies them to the corporation's key stakeholder groups. The subject of business ethics addresses what can be considered morally right and wrong in the way businesses make decisions and conduct their activities. This lively and engaging textbook covers the foundations of business ethics from a European perspective, and considers the implications of three major challenges facing the corporation: corporate citizenship, globalization, and sustainability. Building on the success of the first edition, new content has been added on personal values, Asian perspectives, and ethics in new technology. This new edition is packed with thought-provoking ethical dilemmas, examples, and cases such as Nestle, McDonalds, and BP. It extends its wealth of pedagogical features to include Ethics on Screen - a look at how the issue of ethics has been approached in films such as Supersize Me, The Corporation, and The Insider- and Key Readings. Highly compelling, students will find themselves absorbed in the subject an raring to take part in discussions concerning what can be considered morally right or wrong in the business arena. |
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