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Networked Music Cultures Contemporary Approaches, Emerging Issues /

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Influencer Marketing for Brands What YouTube and Instagram Can Teach You About the Future of Digital Advertising / 著者: Levin, Aron

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Marketing for Small B2B Businesses How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / 著者: Schulkind, Andrew

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Brand Hate Navigating Consumer Negativity in the Digital World / 著者: Kucuk, S. Umit

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Virtue Ethics and Professional Journalism 著者: Quinn, Aaron

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Music, Management, Marketing, and Law Interviews Across the Music Business Value Chain / 著者: Graham, Phil

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Design Thinking Research Investigating Design Team Performance /

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Media Trust in a Digital World Communication at Crossroads /

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The Decline of Public Access and Neo-Liberal Media Regimes 著者: Caterino, Brian

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Oscar Buzz and the Influence of Word of Mouth on Movie Success 著者: Eagan, Owen

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Vanity Fairs Another View of the Economy of Attention / 著者: Franck, Georg

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Digital Peripheries The Online Circulation of Audiovisual Content from the Small Market Perspective /

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Media Management Strategy, Business Models and Case Studies / 著者: Wirtz, Bernd W.

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Designing the Music Business Design Culture, Music Video and Virtual Reality / 著者: Morrow, Guy

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Organisational Responses to Social Media Storms An Applied Analysis of Modern Challenges / 著者: Phippen, Andy, Bond, Emma

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Media Corruption in the Age of Information 著者: Spence, Edward H.

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CSR Communication in the Media Media Management on Sustainability at a Global Level /

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Celebrity, Social Media Influencers and Brand Performance Exploring New Dynamics and Future Trends in Marketing /

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Managing Media Firms and Industries What's So Special About Media Management? /

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Design Thinking Research Making Design Thinking Foundational /

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