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Grand Designs Consumer Markets and Home-Making / 著者: Podkalicka, Aneta, Milne, Esther, Kennedy, Jenny

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The Data-Driven Project Manager A Statistical Battle Against Project Obstacles / 著者: Vanhoucke, Mario

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Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth / 著者: Gicquel, Remi, Lambert, Paul-André

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Influencer Marketing for Brands What YouTube and Instagram Can Teach You About the Future of Digital Advertising / 著者: Levin, Aron

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Scaling Customer Success Building the Customer Success Center of Excellence / 著者: Madhwacharyula, Chitra, Ramdas, Shreesha

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Approaching Consumer Culture Global Flows and Local Contexts /

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Brand Hate Navigating Consumer Negativity in the Digital World / 著者: Kucuk, S. Umit

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The New Luxury Experience Creating the Ultimate Customer Experience / 著者: Batat, Wided

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Applying Behavioural Science to the Private Sector Decoding What People Say and What They Do / 著者: Rubinstein, Helena

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Customer Accounting Creating Value with Customer Analytics / 著者: Bonacchi, Massimiliano, Perego, Paolo

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Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

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Influence and Behavior Analysis in Social Networks and Social Media

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Social Commerce Consumer Behaviour in Online Environments /

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Nordic Consumer Culture State, Market and Consumers /

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Consumer Behavior over the Life Course Research Frontiers and New Directions / 著者: Moschis, George P.

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Consumption and Life-Styles A Short Introduction / 著者: Bögenhold, Dieter, Naz, Farah

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Digital Transformation in Business and Society Theory and Cases /

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The Psychology of Financial Consumer Behavior 著者: Maison, Dominika

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Trends in Tourist Behavior New Products and Experiences from Europe /

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Customer Engagement in Theory and Practice A Marketing Management Perspective / 著者: Żyminkowska, Katarzyna

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