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Hello! And Every Little Thing That Matters / 由 Edwards, Kate

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Extending the Business Network Approach New Territories, New Technologies, New Terms /

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Building Digital Ecosystem Architectures A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise / 由 Skilton, Mark

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Return of the Hustle The Art of Marketing With Music / 由 Sheinkop, Eric

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Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? / 由 Walden, Steven

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Advances in Corporate Branding

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Advances in Chinese Brand Management

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Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth / 由 Gicquel, Remi, Lambert, Paul-André

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Scaling Customer Success Building the Customer Success Center of Excellence / 由 Madhwacharyula, Chitra, Ramdas, Shreesha

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Brand Hate Navigating Consumer Negativity in the Digital World / 由 Kucuk, S. Umit

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The New Luxury Experience Creating the Ultimate Customer Experience / 由 Batat, Wided

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Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

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Social Commerce Consumer Behaviour in Online Environments /

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Customer Engagement in Theory and Practice A Marketing Management Perspective / 由 Żyminkowska, Katarzyna

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Recommender System for Improving Customer Loyalty 由 Tarnowska, Katarzyna, Ras, Zbigniew W., Daniel, Lynn

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Information Obligations and Disinformation of Consumers

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Social Customer Relationship Management Fundamentals, Applications, Technologies / 由 Alt, Rainer, Reinhold, Olaf

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Eurasian Business Perspectives Proceedings of the 25th Eurasia Business and Economics Society Conference /

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Digitalization for Value Creation Corporate Culture for a Digital World / 由 Weber, Andreas

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Sino-German Intercultural Management Self-Organization, Communication and Conflict Resolution in a Digital Age / 由 Huang, Joanne

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