Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Detalhes bibliográficos
Main Authors: Wang, Jiazhuo George (Author), Qin, Shuo (Author), Wang, Allison (Author)
Autor Corporativo: SpringerLink (Online service)
Resumo:XV, 207 p. 14 illus., 12 illus. in color.
text
Idioma:inglês
Publicado em: Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edição:1st ed. 2023.
Assuntos:
Branding (Marketing).
Telemarketing.
Internet marketing.
Consumer behavior.
Branding.
Digital Marketing.
Consumer Behavior.
Acesso em linha:https://doi.org/10.1007/978-981-99-6608-0
Formato: Recurso Electrónico Livro

Internet

https://doi.org/10.1007/978-981-99-6608-0

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