Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /
| 主要な著者: | , , |
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| 団体著者: | |
| 要約: | XV, 207 p. 14 illus., 12 illus. in color. text |
| 言語: | 英語 |
| 出版事項: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2023.
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| 版: | 1st ed. 2023. |
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-981-99-6608-0 |
| フォーマット: | 電子媒体 eBook |
目次:
- .1. Xiaomi: An Internet-Driven Miracle
- Nongfu Spring: Down to the Soul of a Brand
- Haier: A Brand That Started with A Smashed Fridge
- Anta Sports: Rising with the Recreation of Global Brands
- BYD: A Disrupter of the Emerging Market
- WeChat: A Way of Life in the Information Age
- DingTalk: The Digital Way of Working in China
- The Ocean Engine: A Front Runner in Digital Marketing
- A Lifestyle in the Third Place: Starbucks’ China Journey
- Creating Beauty that Moves the World: L’Oréal in China.