Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /

Dettagli Bibliografici
Autori principali:	Wang, Jiazhuo George (Autore), Qin, Shuo (Autore), Wang, Allison (Autore)
Ente Autore:	SpringerLink (Online service)
Riassunto:	XV, 207 p. 14 illus., 12 illus. in color. text
Lingua:	inglese
Pubblicazione:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edizione:	1st ed. 2023.
Soggetti:	Branding (Marketing). Telemarketing. Internet marketing. Consumer behavior. Branding. Digital Marketing. Consumer Behavior.
Accesso online:	https://doi.org/10.1007/978-981-99-6608-0
Natura:	Elettronico Libro

Documenti analoghi

New Consumer Behavior Theories from Japan
di: Shimizu, Akira
Pubblicazione: (2021)

Advances in Advertising Research IX Power to Consumers /
Pubblicazione: (2018)

The Palgrave Handbook of Interactive Marketing
Pubblicazione: (2023)

Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
Pubblicazione: (2019)

Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 /
Pubblicazione: (2021)

International Marketing Research A Transformative Approach /
di: Kumar, V.
Pubblicazione: (2024)

Brand Gender Increasing Brand Equity through Brand Personality /
di: Lieven, Theo
Pubblicazione: (2018)

Order in Chaos - Cybernetics of Brand Management
di: Errichiello, Oliver, et al.
Pubblicazione: (2022)

Marketing in a Transition Economy New Realities, Challenges, and Prospects /
di: Hossain, Muhammad Ismail, et al.
Pubblicazione: (2024)

Influencer Marketing for Brands What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
di: Levin, Aron
Pubblicazione: (2020)

The Power of Communicating the Family Firm Status The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness /
di: Rosina, Margarete
Pubblicazione: (2018)

Cross-Cultural Brand Personality and Brand Desirability An Empirical Approach to the Role of Culture on this Mediated Interplay /
di: Vellnagel, Corinna Colette
Pubblicazione: (2020)

Re-Modeling the Brand Purchase Funnel Conceptualization and Empirical Application /
di: Dierks, Alexander
Pubblicazione: (2017)

Consumer Behavior in Practice Strategic Insights for the Modern Marketer /
di: Chan, Eugene Y.
Pubblicazione: (2024)

Intense Group Behavior and Brand Negativity Comparing Rivalry in Politics, Religion, and Sport /
di: Havard, Cody T.
Pubblicazione: (2023)

Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /
Pubblicazione: (2020)

Designing Luxury Brands The Art and Science of Creating Game-Changers /
di: Derval, Diana
Pubblicazione: (2024)

Fashion Heritage Narrative and Knowledge Creation /
Pubblicazione: (2022)

Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas /
di: Alaniz, Teresa, et al.
Pubblicazione: (2024)

China Branding Cases from Zhejiang /
Pubblicazione: (2019)

Perceived Brand Localness An Empirical Study of the German Fashion Market /
di: Igelbrink, Jörg
Pubblicazione: (2020)

Advances in Luxury Brand Management
Pubblicazione: (2017)

Fashion & Music
Pubblicazione: (2018)

Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Pubblicazione: (2018)

Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry /
di: Chimhundu, Ranga
Pubblicazione: (2018)

Reengineering Corporate Communication A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
di: Seebacher, Uwe
Pubblicazione: (2022)

The Reign of the Customer Customer-Centric Approaches to Improving Satisfaction /
di: Fornell, Claes, et al.
Pubblicazione: (2020)

Nordic Consumer Culture State, Market and Consumers /
Pubblicazione: (2019)

Luxury Tourism Market Trends, Changing Paradigms, and Best Practices /
Pubblicazione: (2020)

Interpretations of Luxury Exploring the Consumer Perspective /
di: Turunen, Linda Lisa Maria
Pubblicazione: (2018)

Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Pubblicazione: (2019)

Trends in Tourist Behavior New Products and Experiences from Europe /
Pubblicazione: (2019)

Omni-personal Luxury How to Transform your Luxury Business for the Digital Age /
di: Schmitt, Rebecca, et al.
Pubblicazione: (2022)

Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour /
di: Mattia, Giovanni, et al.
Pubblicazione: (2021)

Understanding Luxury Fashion From Emotions to Brand Building /
Pubblicazione: (2020)

Customer Success Management Helping Business Customers Achieve Their Goals /
di: Kleinaltenkamp, Michael, et al.
Pubblicazione: (2023)

The Post-Pandemic Business Playbook Customer-Centric Solutions to Help Your Firm Grow /
di: Mintz, Ofer
Pubblicazione: (2021)

Concepts of Quality Connected to Social Media and Emotions
di: Vlad, Denisa Elena
Pubblicazione: (2020)

Designing Luxury Brands The Science of Pleasing Customers’ Senses /
di: Derval, Diana
Pubblicazione: (2018)

Digital Marketing Strategies for Value Co-creation Models and Approaches for Online Brand Communities /
di: Ozuem, Wilson, et al.
Pubblicazione: (2022)