Wang, J. G., Qin, S., & Wang, A. (2023). Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market (1st ed. 2023.). Springer Nature Singapore : Imprint: Springer. https://doi.org/10.1007/978-981-99-6608-0

Wang, Jiazhuo George, Shuo Qin, and Allison Wang. Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market. 1st ed. 2023. Singapore: Springer Nature Singapore : Imprint: Springer, 2023. https://doi.org/10.1007/978-981-99-6608-0.

Wang, Jiazhuo George, et al. Yes Logo: Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market. 1st ed. 2023. Springer Nature Singapore : Imprint: Springer, 2023. https://doi.org/10.1007/978-981-99-6608-0.