Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Bibliografske podrobnosti
Main Authors:	Huang, Lin (Author), Gao, Biao (Author), Gao, Mengjia (Author)
Korporativna značnica:	SpringerLink (Online service)
Izvleček:	XIX, 212 p. 7 illus. text
Jezik:	angleščina
Izdano:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Izdaja:	1st ed. 2023.
Serija:	Kobe University Monograph Series in Social Science Research,
Teme:	Consumer behavior. Telemarketing. Internet marketing. Technological innovations. Digital media. Consumer Behavior. Digital Marketing. Innovation and Technology Management. Technology Commercialization. Digital and New Media.
Online dostop:	https://doi.org/10.1007/978-981-99-4129-2
Format:	Elektronski Knjiga

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