Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Bibliographic Details
Main Authors:	Huang, Lin (Author), Gao, Biao (Author), Gao, Mengjia (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XIX, 212 p. 7 illus. text
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Edition:	1st ed. 2023.
Series:	Kobe University Monograph Series in Social Science Research,
Subjects:	Consumer behavior. Telemarketing. Internet marketing. Technological innovations. Digital media. Consumer Behavior. Digital Marketing. Innovation and Technology Management. Technology Commercialization. Digital and New Media.
Online Access:	https://doi.org/10.1007/978-981-99-4129-2
Format:	Electronic Book

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