Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Manylion Llyfryddiaeth
Prif Awduron:	Huang, Lin (Awdur), Gao, Biao (Awdur), Gao, Mengjia (Awdur)
Awdur Corfforaethol:	SpringerLink (Online service)
Crynodeb:	XIX, 212 p. 7 illus. text
Iaith:	Saesneg
Cyhoeddwyd:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Rhifyn:	1st ed. 2023.
Cyfres:	Kobe University Monograph Series in Social Science Research,
Pynciau:	Consumer behavior. Telemarketing. Internet marketing. Technological innovations. Digital media. Consumer Behavior. Digital Marketing. Innovation and Technology Management. Technology Commercialization. Digital and New Media.
Mynediad Ar-lein:	https://doi.org/10.1007/978-981-99-4129-2
Fformat:	Electronig Llyfr

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