Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Podrobná bibliografie
Hlavní autoři:	Huang, Lin (Autor), Gao, Biao (Autor), Gao, Mengjia (Autor)
Korporativní autor:	SpringerLink (Online service)
Shrnutí:	XIX, 212 p. 7 illus. text
Jazyk:	angličtina
Vydáno:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Vydání:	1st ed. 2023.
Edice:	Kobe University Monograph Series in Social Science Research,
Témata:	Consumer behavior. Telemarketing. Internet marketing. Technological innovations. Digital media. Consumer Behavior. Digital Marketing. Innovation and Technology Management. Technology Commercialization. Digital and New Media.
On-line přístup:	https://doi.org/10.1007/978-981-99-4129-2
Médium:	Elektronický zdroj Kniha

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