Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Value Realization in the Phygital Reality Market Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /

Bibliografische gegevens
Hoofdauteurs:	Huang, Lin (Auteur), Gao, Biao (Auteur), Gao, Mengjia (Auteur)
Coauteur:	SpringerLink (Online service)
Samenvatting:	XIX, 212 p. 7 illus. text
Taal:	Engels
Gepubliceerd in:	Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Editie:	1st ed. 2023.
Reeks:	Kobe University Monograph Series in Social Science Research,
Onderwerpen:	Consumer behavior. Telemarketing. Internet marketing. Technological innovations. Digital media. Consumer Behavior. Digital Marketing. Innovation and Technology Management. Technology Commercialization. Digital and New Media.
Online toegang:	https://doi.org/10.1007/978-981-99-4129-2
Formaat:	Elektronisch Boek

Gelijkaardige items

Artificial Intelligence along the Customer Journey A Customer Experience Perspective /
door: Barone, Ada Maria, et al.
Gepubliceerd in: (2023)

Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo /
door: Yang, Changzheng
Gepubliceerd in: (2022)

New Consumer Behavior Theories from Japan
door: Shimizu, Akira
Gepubliceerd in: (2021)

Advances in Advertising Research IX Power to Consumers /
Gepubliceerd in: (2018)

Yes Logo Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market /
door: Wang, Jiazhuo George, et al.
Gepubliceerd in: (2023)

The Palgrave Handbook of Interactive Marketing
Gepubliceerd in: (2023)

Contemporary Trends in Marketing Problems, Processes and Prospects /
Gepubliceerd in: (2023)

Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas /
door: Alaniz, Teresa, et al.
Gepubliceerd in: (2024)

Reengineering Corporate Communication A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates /
door: Seebacher, Uwe
Gepubliceerd in: (2022)

Trends in Tourist Behavior New Products and Experiences from Europe /
Gepubliceerd in: (2019)

Omni-personal Luxury How to Transform your Luxury Business for the Digital Age /
door: Schmitt, Rebecca, et al.
Gepubliceerd in: (2022)

Influencer Marketing for Brands What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
door: Levin, Aron
Gepubliceerd in: (2020)

The Right Sensory Mix Decoding Customers’ Behavior and Preferences /
door: Derval, Diana
Gepubliceerd in: (2022)

Concepts of Quality Connected to Social Media and Emotions
door: Vlad, Denisa Elena
Gepubliceerd in: (2020)

Brand Hate Navigating Consumer Negativity in the Digital World /
door: Kucuk, S. Umit
Gepubliceerd in: (2019)

The Post-Pandemic Business Playbook Customer-Centric Solutions to Help Your Firm Grow /
door: Mintz, Ofer
Gepubliceerd in: (2021)

Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Gepubliceerd in: (2018)

Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Gepubliceerd in: (2019)

Customer Success Management Helping Business Customers Achieve Their Goals /
door: Kleinaltenkamp, Michael, et al.
Gepubliceerd in: (2023)

Online Impulse Buying and Cognitive Dissonance Examining the Effect of Mood on Consumer Behaviour /
door: Mattia, Giovanni, et al.
Gepubliceerd in: (2021)

Product Innovation Management Intelligence, Discovery, Development /
door: Biazzo, Stefano, et al.
Gepubliceerd in: (2021)

Advances in Advertising Research X Multiple Touchpoints in Brand Communication /
Gepubliceerd in: (2019)

Advances in National Brand and Private Label Marketing Eighth International Conference, 2021 /
Gepubliceerd in: (2021)

Reality Lost Markets of Attention, Misinformation and Manipulation /
door: Hendricks, Vincent F., et al.
Gepubliceerd in: (2019)

Leading Edge Technologies in Fashion Innovation Product Design and Development Process from Materials to the End Products to Consumers /
Gepubliceerd in: (2022)

International Marketing Research A Transformative Approach /
door: Kumar, V.
Gepubliceerd in: (2024)

Marketing in a Transition Economy New Realities, Challenges, and Prospects /
door: Hossain, Muhammad Ismail, et al.
Gepubliceerd in: (2024)

The New Luxury Experience Creating the Ultimate Customer Experience /
door: Batat, Wided
Gepubliceerd in: (2019)

Broadening Cultural Horizons in Social Marketing Comparing Case Studies from Asia-Pacific /
Gepubliceerd in: (2021)

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
Gepubliceerd in: (2018)

Brand Gender Increasing Brand Equity through Brand Personality /
door: Lieven, Theo
Gepubliceerd in: (2018)

Transformative Marketing Combining New Age Technologies and Human Insights /
door: Kumar, V., et al.
Gepubliceerd in: (2024)

Order in Chaos - Cybernetics of Brand Management
door: Errichiello, Oliver, et al.
Gepubliceerd in: (2022)

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World Proceedings of the 2011 World Marketing Congress /
Gepubliceerd in: (2017)

Digital Business in Africa Social Media and Related Technologies /
Gepubliceerd in: (2022)

Customer Engagement in Theory and Practice A Marketing Management Perspective /
door: Żyminkowska, Katarzyna
Gepubliceerd in: (2019)

Design Thinking for Food Well-Being The Art of Designing Innovative Food Experiences /
Gepubliceerd in: (2021)

Social Commerce Consumer Behaviour in Online Environments /
Gepubliceerd in: (2019)

Brand Storytelling in the Digital Age Theories, Practice and Application /
door: Moin, S M A.
Gepubliceerd in: (2020)

Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times /
door: Rizomyliotis, Ioannis, et al.
Gepubliceerd in: (2017)