Sharing Economy Platforms A Casebook for Understanding Multiplayers in Sharing Economy Platforms /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Yuan, Ruizhi (Editor), Liu, Martin J. (Editor)
Summary:	XVII, 206 p. 5 illus., 3 illus. in color. text
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2024.
Edition:	1st ed. 2024.
Subjects:	Telemarketing. Internet marketing. Electronic commerce. Asia > Economic conditions. Digital Marketing. e-Commerce and e-Business. Asian Economics.
Online Access:	https://doi.org/10.1007/978-981-97-5404-5
Format:	Electronic Book

Table of Contents:

Chapter 1: The concept of sharing economy platform (SEP)
Chapter 2: SEP’s marketing strategies to adapt to changing environment—the Case of FischerTM
Chapter 3: Value creation in the SEP
Chapter 4: The reasons why consumers join the SEP
Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform
Chapter 6: Understanding prosumers’ behaviours in SEPs
Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP
Chapter 8: The supplier governance strategy in SEPs
Chapter 9: The fellow customers’ engagement behaviors in SEPs.

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