Postcolonial Marketing Communication Images from the Margin /

书目详细资料
企业作者:	SpringerLink (Online service)
其他作者:	Das, Arindam (Editor), Chaudhuri, Himadri Roy (Editor), Turkdogan, Ozlem Sandikci (Editor)
总结:	XIII, 178 p. 20 illus., 13 illus. in color. text
语言:	英语
出版:	Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
版:	1st ed. 2024.
主题:	Marketing. Communication in organizations. International economic integration. Globalization. Motivation research (Marketing). Organizational and Strategic Communication. Emerging Markets and Globalization. Market Psychology.
在线阅读:	https://doi.org/10.1007/978-981-97-0285-5
格式:	电子图书

书本目录:

Neocoloniality of Marketing Communications in the Global South
A Caribbean Hauntology: Spectres in Wide Sargasso Sea
Postcolonial Marketing Communication: An Indian Perspective
Postcolonial Branding – From the Subcontinent
Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony
Cultural Appropriation or Transculturation: the curious resilience of ‘Tiki’ culture
A Decolonizing Or Recolonizing Mindset? Semiotic Analysis Of A Qurban Donation Appeals To Africa In Turkey
A post-socialist reading of displaced images from the Global South: the case of Roma, Eastern Europe’s oriental Other
The Empire Bites Back: A Colonialist Confession
Can there be an Afterword after words? Looking Back at the Volume.

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