Understanding Business Strategy Confusion and Consensus /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XII, 124 p. 13 illus., 2 illus. in color. text |
| Language: | English |
| Published: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2021.
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| Edition: | 1st ed. 2021. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-981-33-6542-1 |
| Format: | Electronic Book |
Table of Contents:
- Chapter 1: What is Business Strategy?
- Chapter 2: Strategy Making and Implementing.-Chapter 3: The I/O Model
- Chapter 4: The Resource - Based View
- Chapter 5: The Third Leg of Strategy
- Chapter 6: Blue Ocean versus Red Ocean Concluding Thoughts.