Dealing with Socially Responsible Consumers Studies in Marketing /

Dealing with Socially Responsible Consumers Studies in Marketing /

Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Bhattacharyya, Jishnu (Editor)
Shrnutí:XLII, 564 p. 60 illus., 51 illus. in color.
text
Jazyk:angličtina
Vydáno: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2022.
Vydání:1st ed. 2022.
Témata:
Marketing.
Business ethics.
Industrial management > Environmental aspects.
Business Ethics.
Corporate Environmental Management.
On-line přístup:https://doi.org/10.1007/978-981-19-4457-4
Médium: Elektronický zdroj Kniha
Obsah:
  • Section 1: Introduction
  • Section 2: Key Principles and Concepts
  • Section 3: Current Developments (Review of extant literature)
  • Section 4: Case Studies.

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