The Handbook of Creativity & Innovation in Business A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills /

Մատենագիտական մանրամասներ
Համատեղ հեղինակ: SpringerLink (Online service)
Այլ հեղինակներ: de Villiers, Rouxelle (Խմբագիր)
Ամփոփում:XV, 460 p. 1 illus.
text
Լեզու:անգլերեն
Հրապարակվել է: Singapore : Springer Nature Singapore : Imprint: Springer, 2022.
Հրատարակություն:1st ed. 2022.
Խորագրեր:
Առցանց հասանելիություն:https://doi.org/10.1007/978-981-19-2180-3
Ձևաչափ: Էլեկտրոնային էլ․ գիրք
Բովանդակություն:
  • Part I: The Philosophy, Physiology & Psychology of Creative Intelligence
  • A World Of Creative Intelligence
  • The Human Brain: Cortex, Lobes, Neural networks and Problem Solved!
  • Thinking Modes and Techniques
  • Using a Metacognitive Model for Creative work
  • Metacognitive Exercises that Develop Creative Intelligence
  • How the brain creates problems – malfunctions, lapses, bias and prejudice
  • Person: Personality, Affect, and Inventiveness
  • Part II: The Process of Creative Endeavours
  • Creative Thinking: Designed for Humans
  • Creative Thinking, Problem Solving and Ideation Tools
  • Design Thinking as a Problem Solving Tool
  • Elegance of Expression – Aesthetics, Genesis and Persuasion
  • Intention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches
  • Idea Testing and Selection
  • Part III: Highly Innovative Organizations, Creative Leadership & Genii
  • The Creative Organisation
  • A Climate for Creative Endeavors
  • Entrepreneurship & Intrapreneurship
  • Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership
  • Creativity and Leadership
  • Nurture the Genii: Possibilities
  • Index.