Chinese Local New Luxury Brands in a Digitally Empowered Era Cultivation, Transformation and Upgrading /

Chinese Local New Luxury Brands in a Digitally Empowered Era Cultivation, Transformation and Upgrading /

Bibliographic Details
Main Author:	Lai, Hongbo (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XVIII, 153 p. 46 illus., 26 illus. in color. text
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Springer, 2021.
Edition:	1st ed. 2021.
Subjects:	Business. Asia. International economic integration. Globalization. Marketing. Asian Business. Emerging Markets and Globalization.
Online Access:	https://doi.org/10.1007/978-981-16-2145-1
Format:	Electronic Book

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