|
|
|
|
| LEADER |
00000nam a22000005i 4500 |
| 001 |
978-981-16-2145-1 |
| 003 |
DE-He213 |
| 005 |
20240628121740.0 |
| 007 |
cr nn 008mamaa |
| 008 |
210520s2021 si | s |||| 0|eng d |
| 020 |
|
|
|a 9789811621451
|9 978-981-16-2145-1
|
| 024 |
7 |
|
|a 10.1007/978-981-16-2145-1
|2 doi
|
| 050 |
|
4 |
|a HF3751-3868
|
| 072 |
|
7 |
|a KJK
|2 bicssc
|
| 072 |
|
7 |
|a 1F
|2 bicssc
|
| 072 |
|
7 |
|a BUS035000
|2 bisacsh
|
| 072 |
|
7 |
|a KJK
|x 1F
|2 thema
|
| 082 |
0 |
4 |
|a 338.7095
|2 23
|
| 100 |
1 |
|
|a Lai, Hongbo.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
|
| 245 |
1 |
0 |
|a Chinese Local New Luxury Brands in a Digitally Empowered Era
|h [electronic resource] :
|b Cultivation, Transformation and Upgrading /
|c by Hongbo Lai.
|
| 250 |
|
|
|a 1st ed. 2021.
|
| 264 |
|
1 |
|a Singapore :
|b Springer Nature Singapore :
|b Imprint: Springer,
|c 2021.
|
| 300 |
|
|
|a XVIII, 153 p. 46 illus., 26 illus. in color.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 505 |
0 |
|
|a Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.
|
| 520 |
|
|
|a This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
|
| 650 |
|
0 |
|a Business.
|
| 650 |
|
0 |
|a Asia.
|
| 650 |
|
0 |
|a International economic integration.
|
| 650 |
|
0 |
|a Globalization.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
1 |
4 |
|a Asian Business.
|
| 650 |
2 |
4 |
|a Emerging Markets and Globalization.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer Nature eBook
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9789811621444
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9789811621468
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9789811621475
|
| 856 |
4 |
0 |
|u https://doi.org/10.1007/978-981-16-2145-1
|
| 912 |
|
|
|a ZDB-2-BUM
|
| 912 |
|
|
|a ZDB-2-SXBM
|
| 950 |
|
|
|a Business and Management (SpringerNature-41169)
|
| 950 |
|
|
|a Business and Management (R0) (SpringerNature-43719)
|