Chinese Local New Luxury Brands in a Digitally Empowered Era Cultivation, Transformation and Upgrading /

Chinese Local New Luxury Brands in a Digitally Empowered Era Cultivation, Transformation and Upgrading /

Bibliographic Details
Main Author: Lai, Hongbo (Author)
Corporate Author: SpringerLink (Online service)
Summary:XVIII, 153 p. 46 illus., 26 illus. in color.
text
Language:English
Published: Singapore : Springer Nature Singapore : Imprint: Springer, 2021.
Edition:1st ed. 2021.
Subjects:
Business.
Asia.
International economic integration.
Globalization.
Marketing.
Asian Business.
Emerging Markets and Globalization.
Online Access:https://doi.org/10.1007/978-981-16-2145-1
Format: Electronic Book
Description
Physical Description:XVIII, 153 p. 46 illus., 26 illus. in color. online resource.
Summary:XVIII, 153 p. 46 illus., 26 illus. in color.
text
ISBN:9789811621451
DOI:10.1007/978-981-16-2145-1

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