New Consumer Behavior Theories from Japan
| Главный автор: | |
|---|---|
| Автор-организация: | |
| Примечания: | XI, 212 p. 68 illus., 61 illus. in color. text |
| Язык: | английский |
| Опубликовано: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2021.
|
| Издание: | 1st ed. 2021. |
| Серии: | Advances in Japanese Business and Economics,
27 |
| Предметы: | |
| Online-ссылка: | https://doi.org/10.1007/978-981-16-1127-8 |
| Формат: | Электронный ресурс Книга |
Оглавление:
- Japanese consumers and media usage
- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers
- Measuring the impact of a blog: Quantitative and qualitative aspects
- Studies on commitment
- Mechanism of attitude formation for consumers who convey information
- Emergence of communication-oriented consumer
- Research on uncertain listeners
- Studies on connoisseurs
- Brand rating in the age of information sharing
- A new decision-making process—a circulating-type communications model.