New Consumer Behavior Theories from Japan
| 第一著者: | |
|---|---|
| 団体著者: | |
| 要約: | XI, 212 p. 68 illus., 61 illus. in color. text |
| 言語: | 英語 |
| 出版事項: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2021.
|
| 版: | 1st ed. 2021. |
| シリーズ: | Advances in Japanese Business and Economics,
27 |
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-981-16-1127-8 |
| フォーマット: | 電子媒体 図書 |
目次:
- Japanese consumers and media usage
- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers
- Measuring the impact of a blog: Quantitative and qualitative aspects
- Studies on commitment
- Mechanism of attitude formation for consumers who convey information
- Emergence of communication-oriented consumer
- Research on uncertain listeners
- Studies on connoisseurs
- Brand rating in the age of information sharing
- A new decision-making process—a circulating-type communications model.