New Consumer Behavior Theories from Japan
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XI, 212 p. 68 illus., 61 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2021.
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| Vydání: | 1st ed. 2021. |
| Edice: | Advances in Japanese Business and Economics,
27 |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-981-16-1127-8 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Japanese consumers and media usage
- Evolution of the comprehensive decision-making process: Emergence of outspoken consumers
- Measuring the impact of a blog: Quantitative and qualitative aspects
- Studies on commitment
- Mechanism of attitude formation for consumers who convey information
- Emergence of communication-oriented consumer
- Research on uncertain listeners
- Studies on connoisseurs
- Brand rating in the age of information sharing
- A new decision-making process—a circulating-type communications model.