Marketing and Smart Technologies Proceedings of ICMarkTech 2019 /

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Rocha, Álvaro (Editor), Reis, José Luís (Editor), Peter, Marc K. (Editor), Bogdanović, Zorica (Editor)
Summary:	XXVI, 458 p. 91 illus., 63 illus. in color. text
Language:	English
Published:	Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
Edition:	1st ed. 2020.
Series:	Smart Innovation, Systems and Technologies, 167
Subjects:	Computational intelligence. Artificial intelligence. Engineering > Data processing. Data mining. Computational Intelligence. Artificial Intelligence. Data Engineering. Data Mining and Knowledge Discovery.
Online Access:	https://doi.org/10.1007/978-981-15-1564-4
Format:	Electronic Book

Table of Contents:

The Digital Advertising Conceptual Flow - A Literature Review
Featured Snippets Results in Google Web Search: An Exploratory Study
Willingness to pay a premium price for streaming services: the role of trust in services
Websites as spaces of confluence: narratives and the pursuit of legitimacy
User Behavior: The Case of Instagram
The Influence of YouTubers in Consumer Behavior.

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