Marketing and Smart Technologies Proceedings of ICMarkTech 2019 /

Marketing and Smart Technologies Proceedings of ICMarkTech 2019 /

Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Rocha, Álvaro (Editor), Reis, José Luís (Editor), Peter, Marc K. (Editor), Bogdanović, Zorica (Editor)
Shrnutí:XXVI, 458 p. 91 illus., 63 illus. in color.
text
Jazyk:angličtina
Vydáno: Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
Vydání:1st ed. 2020.
Edice:Smart Innovation, Systems and Technologies, 167
Témata:
Computational intelligence.
Artificial intelligence.
Engineering > Data processing.
Data mining.
Computational Intelligence.
Artificial Intelligence.
Data Engineering.
Data Mining and Knowledge Discovery.
On-line přístup:https://doi.org/10.1007/978-981-15-1564-4
Médium: Elektronický zdroj Kniha
Obsah:
  • The Digital Advertising Conceptual Flow - A Literature Review
  • Featured Snippets Results in Google Web Search: An Exploratory Study
  • Willingness to pay a premium price for streaming services: the role of trust in services
  • Websites as spaces of confluence: narratives and the pursuit of legitimacy
  • User Behavior: The Case of Instagram
  • The Influence of YouTubers in Consumer Behavior.

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