Marketing and Smart Technologies Proceedings of ICMarkTech 2019 /

التفاصيل البيبلوغرافية
مؤلف مشترك:	SpringerLink (Online service)
مؤلفون آخرون:	Rocha, Álvaro (المحرر), Reis, José Luís (المحرر), Peter, Marc K. (المحرر), Bogdanović, Zorica (المحرر)
الملخص:	XXVI, 458 p. 91 illus., 63 illus. in color. text
اللغة:	الإنجليزية
منشور في:	Singapore : Springer Nature Singapore : Imprint: Springer, 2020.
الطبعة:	1st ed. 2020.
سلاسل:	Smart Innovation, Systems and Technologies, 167
الموضوعات:	Computational intelligence. Artificial intelligence. Engineering > Data processing. Data mining. Computational Intelligence. Artificial Intelligence. Data Engineering. Data Mining and Knowledge Discovery.
الوصول للمادة أونلاين:	https://doi.org/10.1007/978-981-15-1564-4
التنسيق:	الكتروني كتاب

جدول المحتويات:

The Digital Advertising Conceptual Flow - A Literature Review
Featured Snippets Results in Google Web Search: An Exploratory Study
Willingness to pay a premium price for streaming services: the role of trust in services
Websites as spaces of confluence: narratives and the pursuit of legitimacy
User Behavior: The Case of Instagram
The Influence of YouTubers in Consumer Behavior.

مواد مشابهة