Translation and Tourism Strategies for Effective Cross-Cultural Promotion /
| Autors principals: | , |
|---|---|
| Autor corporatiu: | |
| Sumari: | XV, 223 p. 20 illus., 11 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2019.
|
| Edició: | 1st ed. 2019. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-981-13-6343-6 |
| Format: | Electrònic Llibre |
Taula de continguts:
- Part I Translating Tourism Promotion: Theoretical Considerations
- 1 Understanding tourist motivation and industry persuasion
- 2 Tourism promotional materials
- 3 Tourism promotional materials across languages and cultures
- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach
- Part II Application and Evaluation of CCT: The Case of English-Malay
- 5 Cultural profiling for translation purposes
- 6 Translating tourism landscapes: From nature to urban
- 7 Translating performancescapes: From gazing to doing
- 8 Translating stylescapes: From tourism to anti-tourism
- 9 Applying and evaluating the CCT model in the industry
- 10 Towards best practices in TPM translation.