China-Focused Cases Selected Winners of the CEIBS Global Case Contest.
| Співавтор: | |
|---|---|
| Резюме: | XVI, 194 p. 65 illus., 24 illus. in color. text |
| Мова: | Англійська |
| Опубліковано: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2019.
|
| Редагування: | 1st ed. 2019. |
| Предмети: | |
| Онлайн доступ: | https://doi.org/10.1007/978-981-13-2706-3 |
| Формат: | Електронний ресурс eКнига |
Зміст:
- Chapter1 FamilyMart: “Internet Plus” Strategy
- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
- Chapter4 Huawei’s Quest for Global Markets
- Chapter5 Tecno Mobile’s Growth Strategies in Africa
- Chapter6 Can Starbucks Sustain Its High Prices in China?
- Chapter7 ofo: A Bike Sharing Firm From Campus
- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu"
- Chapter9 Why Didn’t the SF Heike Project Succeed?
- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.