China-Focused Cases Selected Winners of the CEIBS Global Case Contest.
| مؤلف مشترك: | |
|---|---|
| الملخص: | XVI, 194 p. 65 illus., 24 illus. in color. text |
| اللغة: | الإنجليزية |
| منشور في: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2019.
|
| الطبعة: | 1st ed. 2019. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1007/978-981-13-2706-3 |
| التنسيق: | الكتروني كتاب الكتروني |
جدول المحتويات:
- Chapter1 FamilyMart: “Internet Plus” Strategy
- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
- Chapter4 Huawei’s Quest for Global Markets
- Chapter5 Tecno Mobile’s Growth Strategies in Africa
- Chapter6 Can Starbucks Sustain Its High Prices in China?
- Chapter7 ofo: A Bike Sharing Firm From Campus
- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu"
- Chapter9 Why Didn’t the SF Heike Project Succeed?
- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.