Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

书目详细资料
Main Authors:	Zeng, Guojun (Author), de Vries, Henk J. (Author), Go, Frank M. (Author)
企业作者:	SpringerLink (Online service)
总结:	XVII, 126 p. 26 illus. text
语言:	英语
出版:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
版:	1st ed. 2019.
主题:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
在线阅读:	https://doi.org/10.1007/978-981-13-0986-1
格式:	电子图书

书本目录:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

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