Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

書目詳細資料
Main Authors:	Zeng, Guojun (Author), de Vries, Henk J. (Author), Go, Frank M. (Author)
企業作者:	SpringerLink (Online service)
總結:	XVII, 126 p. 26 illus. text
語言:	英语
出版:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
版:	1st ed. 2019.
主題:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
在線閱讀:	https://doi.org/10.1007/978-981-13-0986-1
格式:	電子圖書

書本目錄:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

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