Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Bibliografske podrobnosti
Main Authors:	Zeng, Guojun (Author), de Vries, Henk J. (Author), Go, Frank M. (Author)
Korporativna značnica:	SpringerLink (Online service)
Izvleček:	XVII, 126 p. 26 illus. text
Jezik:	angleščina
Izdano:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
Izdaja:	1st ed. 2019.
Teme:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
Online dostop:	https://doi.org/10.1007/978-981-13-0986-1
Format:	Elektronski Knjiga

Kazalo:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

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