Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Bibliografski detalji
Glavni autori:	Zeng, Guojun (Autor), de Vries, Henk J. (Autor), Go, Frank M. (Autor)
Autor kompanije:	SpringerLink (Online service)
Sažetak:	XVII, 126 p. 26 illus. text
Jezik:	engleski
Izdano:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
Izdanje:	1st ed. 2019.
Teme:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
Online pristup:	https://doi.org/10.1007/978-981-13-0986-1
Format:	Elektronički Knjiga

Sadržaj:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

Slični predmeti