Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

ग्रंथसूची विवरण
मुख्य लेखकों:	Zeng, Guojun (लेखक), de Vries, Henk J. (लेखक), Go, Frank M. (लेखक)
निगमित लेखक:	SpringerLink (Online service)
सारांश:	XVII, 126 p. 26 illus. text
भाषा:	अंग्रेज़ी
प्रकाशित:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
संस्करण:	1st ed. 2019.
विषय:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
ऑनलाइन पहुंच:	https://doi.org/10.1007/978-981-13-0986-1
स्वरूप:	इलेक्ट्रोनिक पुस्तक

विषय - सूची:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

समान संसाधन