Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /
| Auteurs principaux: | , , |
|---|---|
| Collectivité auteur: | |
| Résumé: | XVII, 126 p. 26 illus. text |
| Langue: | anglais |
| Publié: |
Singapore :
Springer Nature Singapore : Imprint: Palgrave Macmillan,
2019.
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| Édition: | 1st ed. 2019. |
| Sujets: | |
| Accès en ligne: | https://doi.org/10.1007/978-981-13-0986-1 |
| Format: | Électronique Livre |
Table des matières:
- 1. Introduction
- 2. Authenticity versus Standardization
- 3. Translocality
- 4. Methodology
- 5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
- 6. Case Study of Authentic Shanxi Cuisine in Guangzhou
- 7. Case Study of Authentic Hunan Cuisine in Guangzhou
- 8. Conclusion and Discussion.