Restaurant Chains in China The Dilemma of Standardisation versus Authenticity /

Bibliografiske detaljer
Main Authors:	Zeng, Guojun (Author), de Vries, Henk J. (Author), Go, Frank M. (Author)
Institution som forfatter:	SpringerLink (Online service)
Summary:	XVII, 126 p. 26 illus. text
Sprog:	engelsk
Udgivet:	Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2019.
Udgivelse:	1st ed. 2019.
Fag:	Tourism. Management. Globalization. International economic integration. Tourism Management. Emerging Markets and Globalization.
Online adgang:	https://doi.org/10.1007/978-981-13-0986-1
Format:	Electronisk Bog

Indholdsfortegnelse:

1. Introduction
2. Authenticity versus Standardization
3. Translocality
4. Methodology
5. Authenticity-Standardization Paradox: Case Study of Expansion Strategies of Restaurant Groups in China
6. Case Study of Authentic Shanxi Cuisine in Guangzhou
7. Case Study of Authentic Hunan Cuisine in Guangzhou
8. Conclusion and Discussion.

Lignende værker